Everyone looks for the big breakthrough. How about using your imaginaton and some readily-available technology to streamline your business forms for internal and external use.
Look at what Shift Communications has done with the standared press release. The Shift folks say '''Love it or hate it, what is important is that the banal, unhelpful,
cookie-cutter press releases of yore have outlived their pre-Internet
usefulness." They've taken a model that's existed for years and
designed it to link to everything from RSS Feeds to Podcasts. Bonus: If you are a PR/Corporate Communication pro, you can use it as is. Shift wants to make a contribution to the professional community. To see and use the real thing, click here for the download.
No matter what your role, you use forms. Take a look at what Shift has done, stretch your imagination, and give your colleagues and customers a useful surprise.
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