She tells of being part of a group planning a panel discussion on business blogging:
"It had been suggested that people be invited to question whether business bloggers share personal information on their business blogs. Information blogging versus relationship blogging was at the heart of the question."
"We’re living in two Internets. It looks much like the companies we find in the world of brick and mortar. One is about places, information, and data. It’s the buildings in which people work. The other is about people, relationships, and conversation. It’s the people who work in those buildings. One is a structure. The other is social."
Actually, it's a good way to think about all of your interactions.
If you want your information to be absorbed and accepted, you also have to be believable.
People listening need to know:
1. Who you are. Not just your title and credentials, but how you are like them--especially in relation to the data that you're discussing. What did you struggle with or discover when you developed the presentation? Tell them. It will increase your humanity factor and your credibility.
2. How the data could have meaning for them and their situation. Are you connecting the dots for your audience or just showing data points? If you don't add your take on the meaning, others will create their own. And it may not be accurate or what you intended.
3. That they're part of the conversation. The best presentations aren't presentations, they're conversations. The sooner you invite comments, questions, and discussions, the more chance you have of connecting with the group.
Bonus: When you start a conversation, the pressure goes away from you. Ownership for the topic becomes shared. Shared ownership breeds new ways of looking at your topic and increases the chances of acceptance.
Information or Relationship? Yes.
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Photo attribution: www.auburn.edu