So much of what we do in life depends on our ability to influence other people in a meaningful way.
I'm kind of in-and-out of appointments today but still want to offer up something practical. So, have a look at these when you get a chance. I promise you'll find them useful--and they really do connect with each other:
Megan Tough at Complete Potential shares Persuasion insights that she gleaned from a recent workshop.
"There are three essential components to Persuasion (and Aristotle thought of them first). . .
Shawn Callahan, Anecdote, takes Storytelling into the Management Development arena and clearly explains why Storytelling has a deep impact in business. And why Storytelling can trump Case Studies.
"Everytime we run this program (which happens every month for this organisation) I’m always impressed with the conversations people have and the level of understanding that develops. Stories have many possible interpretations and the story-listeners hear. . ."
Copyblogger shows how to use Contrast in order to become more persuasive.
"Using contrast in your copy allows people to mentally overcome their own objections. They find your offer desirable, and yet. . ."
Shane at Zoomstart lays out why "Framing" is important in the persuasion process.
"...no one wants to buy a barrel of rotten apples. And your barrel is no different than anyone elses. It’s really not. The only thing that’s different between barrels is how people see them. It’s perspective. And the people that sell a lot of apples. They have a great perspective. They create imperative. They create a frame, and...
Go forth and become influential!
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