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Fantastic article. The CEO has to be the surgeon, cutting into the problem, finding the cancer, and obliterating with a creative solution. The CEO must always focus on the OXYGEN ITEMS... think Apollo 13 and the only they had to focus on to survive (filtering the deadly CO2 and saving oxygen). Steve, you'd probably be interested in the new business growth book "The Answer." I'm assuming you are great with problem solving yourself but have you ever considered neural reconditioning as a solution for your clients? Here's the site to the book...

www.readtheanswer.com/index.php?RTA=web2

www.JohnAssaraf.com/hia/challenge.htm?s=hiac2008

I agree about the word "never" being very helpful. I have been working on website called LeadingwithKindness.com and have come to realize that good leaders rarely use the word 'never' and when they do it often is has to do never being dishonest to employees, their superiors or their shareholders. Occasional failure is accepted as part of trying new ideas and being in business in the 21st century, but not dishonesty.

Tom,

I'm assuming you are involved in Bill Baker's project which is quite enjoyable to watch unfold.

The issues of honesty and integrity are, indeed, opportunities for "never." Compromising one's principles, corporate values, or the law of the land isn't a hallmark of solid, long term leadership (although the more expedient might want to argue that).

Thanks for taking time to check in...hope to see you again soon.

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