Phrases That Become Invisible
- The bottom line is...
- At the end of the day. . . (the new " the bottom line is...")
- To tell you the truth...(were you lying the last time?)
- Going forward. (An extraneous phrase tacked on to the end of a sentence that already indicated future movement. Such as, "We will increase our market penetration in Estonia by 20% going forward). Are you going to increase it by going backward?
These words and phrases add nothing to, and subtract a lot from, the impact of a conversation or presentation. Pay attention to your own language. See what kind of invisible phrases you can make completely invisible by putting them in the great verbal trashcan of life.
To tell you the truth, at the end of the day you'll be commended for your excellence going forward.
Keep Those Cards and Letters Coming In
Click on comments and weigh in with your favorite invisible words/non-words/irritating buzzwords. I'll put together a post as the collection grows.