Managers tend to read management books. Psychologists pour over research. Sales folks read the latest techniques for presenting their products and services so people will buy them.
What's the problem?
It's this: we can end up hearing re-hashed information whose single-discipline context makes our worldview smaller instead of larger.
One of my favorite and most useful online educational sources is Copyblogger. Brian Clark has built his blog into a source of terrific information as well as a platform for teaching others solid methods for making money with Teaching Sells.
Articles like The Three Essentials of Content Marketing by associate Sonia Simone offers a good example of principles that can help business people of all types who want a different way to look at the principles of content (product), marketing, sales, and persuasion. A click on any of the sidebar links will give you an education and leave you thinking differently about the topic.
Kudos to one of the premiere online examples of how to use the internet to educate, build community, and create a profitable business. Go back into the archives, track Brian's journey, and you'll discover a model--and sound principles--for building your own business, online or off.
Finally: A note of thanks to Mary Jo Erasmus for her helpful and informative guest post, When Silence Can Be Golden At Work. And, after I reach my destination (am traveling out west), I promise to catch up with the comments on Wednesday.
thanks for the advice
Posted by: Mr. Chow | April 25, 2009 at 02:37 PM
Great post thanks I like it and I want to know what is the best business that I can do because I want to spend my money in a great option
Posted by: Invertir Dinero | February 02, 2010 at 10:03 AM