Director of Sales. VP of HR. Research Associate. Customer Service Agent.
Every time I receive a call to consult or coach, one of the first
things I hear is the person's title and location on the organization
chart. Invariably, the client turns out to be an actual person:
Laura. Luis. George. Dottie.
There's something about organizational roles that allow them to--at least initially--take precedence over the identity of the humans behind them.
I'm quite practical and get the need for org charts, functional titles, and visual relationships. I'm also aware of how the initial focus on titles and roles can subliminally influence the beginning of a working relationship. Here's what I mean:
1. Manager to direct report: "Set up a meeting with the Director of Sales, Europe to review the projections for next month."
Direct report doesn't know the Director. Conjures up images based on title, function, and location. Puts them through the "great mental filter of life." Starts to lose confidence about the ability to interact successfully.
2. VP of HR to external coach: "I'd like you to work with our CFO. She's a real detail person and needs to get the big picture regarding our business. The CEO has a time line for this. Could you get involved as soon as next week?"
Not unusual. If it were me I'd ask the clarifying questions needed to get a more complete picture. But all I can see at this point is the top of an organizational chart.
3. New Director of Customer Service, pointing to screen: "Here is the re-organization as I see it. Notice how the Call Center associates will have a dotted line relationship with Distribution as well as reporting directly to me."
OK. I know what it looks like in a presentation. But who are these people and how will we actually work together?
Humanize or Objectify: The Choice Matters
Humanize: The faster we can begin to relate to other people
as people, the more of a chance we have of making a connection that
matters. (You may find that you don't particularly care for someone, but at least it's based upon real data).
Objectify means that we assign meaning to things, people, places, activities, and the like. But they may not be correct and can be based upon preconceived notions, stereotypes, and the comments of others. The worst part: it makes the person an object. Once we do that, we no longer see them as someone with the same kinds of needs, wants, frailties, talents, and humanity as ourselves. And then begin to act accordingly.
What I hope you'll think about today:
1. When talking about your organization, talk about the people by name. Mention an interesting characteristic that you value about them. Then mention the title and role.
2. If you're calling a coach or consultant, talk about the person by name if you can (sometimes you can't at first). Offer some insights regarding their experience and background--their uniqueness. Then talk about their role and the developmental goals.
3.Talent Management. When you are discussing the movement of people up and around the organization, talk about characteristics as well as skills. Humanize the roles that need to be filled. How often have you seen really intelligent people cause distress because they simply didn't have the characteristics--or character--to relate to others.
4. It seems safe to keep a distance from others. It's dangerous if you want to have a fulfilling life on or off the job.
It would be useful to hear situations or comments around this phenomenon. It's tough for people to work with each other--or help each other--if they don't actual know each other.
What's your take?
Speaking of roles: We want to thank Kevin Eikenberry and Best Leadership Blogs of 2009 for nominating All Things Workplace. You can vote at the link and check out the lineup of terrific leadership blogs in the action this year.













Nice, Steve. Love the idea of humanizing the workplace.
I'm sure that you've had the experience, as I have, of coaching groups with a long history together (often many years), and hearing someone say "I didn't know that about you" - to someone else in the group. It always surprises me. As humans,we want and need to have relationships at work, and that requires acknowledging each other's human-ness. And maybe being vulnerable a bit in what we reveal.
I think one of the reasons that the workplace has become de-humanized through separation of names and roles is that it is easier to be tough with a role than it is with name. Particularly true during times of re-organization or lay offs. Sad, but true - and now, more than ever, we need to take a stand to keep our workplaces human.
Posted by: Mary Jo Asmus | July 15, 2009 at 09:08 AM
Hi Steve
You make a very perceptive and valid obeservation here (as I would expect!) However, I think the problem has deeper roots and actually starts with the recruitment process.
People are hired to fill roles. This means that they have to meet a checklist of requirements. This may be necessary because the recruiters do not have the technical proficiency to assess a candidate's suitability for the position, but it it is the start of the dehumanising process. This means that all too often the total person is disregarded and other potentially significant attributes which could contribute more to the business in the longer-term are overlooked. This is where the seeds of employee disengagement are sown. They are of course compounded by all these other factors that you so rightly point out!
As a corollary to all this, I think there is a danger that we actually lose sight of who we are as individuals. Maybe this just says something about me and what a sad case I am, but I recently attended a networking event where I was called upon to tell of 3 things about myself that were not work related and I found it a real challenge: everything I could think of was either connected to my work or my family!
Posted by: Bay Jordan | July 16, 2009 at 05:23 AM
I think Bay's points make much sense. When we take a "task orientation" to work rather than a "task orientation" AND a "people orientaton," we inadvertently and unconsciously come to see the world of work as roles, functions, and tasks, not as "people" who, by the way, have roles, and engage in functions and tasks.
So, in this "when all you have is a hammer (role, function, taks), everything looks like a nail (role, function, task)orientation, we lose sight of the "human" side of life at work.
Too, when we are in networking and other work-related situations the focus, consciously or unconsciously" is most often on the "what do I/you DO", as opposed to, for example, "who are you (who am I) and, by the way, what do you (I) do?" From this place it's no surprise that we often react like deer in the headlights when someone asks "me" about "me" as opposed to "my job".
This task orientation, sadly, often plays out at home as well, unconsciously....I do the yard work, I do the repairs, I do the bills, you do the laundry, you take care of the kids, you provide sex, you make dinner arrangements, you do the cleaning, etc., unaware that we are relegating one another to, a viewing one another as, "task and responsibility" folks-robots-automotons. No woner many relationships lack more and more conectivity, intimacy and "humane-ness" as we are quietly encolvoing more and more and more into human do-ings and less and less into human be-ings.
Finally, it rests on "me" to be conscous of my self, my humanity, in my everyday life at work and at home. Do I have the strength and courgae to be "human" at work, also taking a "poeple orientation" in my interactions with others, and in the way I orient to the world of work? As Gandhi said, "be the change you want to see." When I choose to be "all about work," I can hardly blame others for doing the same.
Posted by: peter vajda | July 16, 2009 at 08:30 AM
Mary Jo, Bay, and Peter,
Bay points out, rightfully so, that we are hired to fill a role.
As I read the totality of the discussion, what jumps out is the tendency to "take on a role" as one's identity. Perhaps organizational pressures aren't the only culprits here; we collude by verbalizing our "selves" in the context of (as Peter says) what we do and not who we are.
If we do that long enough it can become a self-defeating mantra.
Posted by: Steve Roesler | July 16, 2009 at 12:02 PM