I was thinking about a Mercedes Benz TV commercial that shows their car smashing into a concrete wall as part of a safety test. Then, someone asks their spokesman why they don't enforce the patent on the Mercedes Benz energy-absorbing car body. The design is evidently copied by other companies because of its success.
The matter-of-fact reply: "Because some things in life are too important not to share."
What do you have that's just too important not to share?