Help People Follow You: Create Transitions
"We'll be back after this message from..." There's a reason why TV and radio announcers use that line. It's designed to help you understand what's about to happen and how it's connected to the programming. In broadcasting it's called a "segue." How often have you watched a speaker end a sentence, click the next slide, speak, click the next slide, speak, click the next slide... and you're wondering "How is this related to what I just saw?" That's what happens when presenters see their role as giving out information instead of telling a meaningful story.
- "We just saw the results of last month's marketing activity. Now let's look at what that means for this month's forecast." Click.
- "If we decide on Alternative D, how will that impact staffing levels? Here's what we found..." Click.
- "You asked how we're going to start up the Asian operation. Let's look at the first 3 steps." Click.
So the next time you have a presentation to design, think segue. Build a bridge from one thought or fact to the next and take your listeners with you. They'll appreciate it.