"Collaboration is a key driver of overall performance of companies around the world. Its impact is twice as significant as a company’s aggressiveness in pursuing new market opportunities (strategic orientation) and five times as significant as the external market environment (market turbulence).
As a general rule, global companies that collaborate better, perform better. Those that collaborate less, do not perform as well. It’s just that simple.”
That's a pretty powerful claim. It comes from a research study I read a few years ago that was conducted through a collaborative effort of Frost & Sullivan, Microsoft, and Verizon.
The researchers created a
collaboration index to measure a company’s relative “collaborativeness”
based on two main factors:
An organization’s orientation and infrastructure to collaborate, including collaborative technologies such as audioconferencing, Web conferencing and instant messaging | |
The nature and extent of collaboration that allows people to work together as well as an organization’s culture and processes that encourage teamwork |
This may seem like an abrupt switch from the serious tone, depth, and breadth of the study. But I needed that kind of data to help lead into an important career trait: playing well with others.
The study is right on target by highlighting the need for the right tools, systems, and culture. Yet it ultimately comes down to the individual. If you work in a global organization, you've got some extra challenges: time zone differences, language differences, cultural differences in what constitutes teamwork...(add your own experience by sending a comment!)
I recently spent three hours coaching a client who is now forced to deal with a highly intelligent, high-performing manager who isn't viewed as collaborative. By anyone. No one at any of their worldwide locations gave him decent feedback on teamwork and collaboration. And this has been happening over a matter of more than a few years. (He continues to achieve all of the goals set out for him and no one dislikes him personally.)
His side of the storyI sat down and spoke with the manager some months ago about these perceptions and what that might mean to his career. He understood that people didn't see him as collaborative. His take on it is that they are universally wrong. He communicates when he believes it's necessary. I told him that he had to simply initiate more, share more information--even if it didn't make sense to him--and mend some strained relationships with those who thought he was actually hiding something. He listened, gave intellectual rebuttals for why that didn't make sense, and chose not to do anything differently.
What happened?His management career is finished with the current employer. He'll probably have a shot at being an individual contributor in a specific discipline; but upward mobility is no longer a possibility.
Some people burn bridges. He never built them. We should take seriously the lessons we can learn from this real-life situation:
1. Organizations thrive because of collaboration. If you want to be seen as a player, then be one.
2. A high IQ doesn't compensate for low EQ. Your Emotional Quotient--your willingness and ability to relate and connect--is important to your company and your career.
3. Task results don't always matter if your behavior disrupts the rest of the system.
4. The study I cited noted the importance of processes, systems, and culture. This company's culture valued teamwork. That was one of their systems. Roesler's rule: Unless you have 51% of the vote, don't fight the system. The system always wins.













Steve,
I don't know about your study, or what individual collaboration means to others, but I have learned a simple rule for business successes.
If you help others be successful, you will be more successful.
If an organization can help a client be successful, it will lead to more successes in the organization. This makes good sense, and doesn't require a lot of argument. What is the point of anything -- product or service -- that doesn't add value?
If I am a manager, and I can facilitate greater success with my subordinates, I will be more successful. With successful contributors, my group will overall be more successful, and raise my standing. If my group helps to build successes for other managers, then I will be seen as more successful.
If I am a customer service agent, if my customers are successful, they will be happier and it will reflect well on me.
If I am a freelancer, if I can help my clients be successful then I will get more business.
If I am a friend, if I help my friends succeed in moving apartments, I will get invited to more parties.
Is that collaborative? It seems so -- to work with others to build success -- but collaboration is only part of it. The other part is dedication to the task and perseverance to see the task completed.
Posted by: Paul Williams | March 04, 2010 at 04:28 PM
Steve, you have put it so well. I've read a few articles and books on what causes a leader to fail. They are interesting, and I believe, wrong. Most claim the highest percentage or leaders in the study weren't strategic, or didn't make the numbers, etc. etc. Yet I know lots of leaders who are willing and able to collaborate well who aren't strategic and who didn't make the numbers that still have jobs (i.e. get fired).
I rather suspect that most leaders fail because they can't play well with others.
Posted by: Mary Jo Asmus | March 04, 2010 at 07:01 PM