I’ve been working with clients recently on putting together presentations with some powerful implications. Two are customer-oriented, one is financial, and one is highly technical. So, I thought it would be timely to share some tips in this area.
Ninety per cent of your success is all about what you do before the presentation, so:
Tip #1: Call the participants before the presentation.
They'll give you the important content from their perspectives (which is the whole idea, isn't it?). Your prep time will be reduced and focused on "the right stuff."
The other benefits?
1. You will have established a relationship before they walk into the room. You'll feel more comfortable. They will, too.
2. If your presentation is intended to lead to a decision, you'll have the pulse of the group in advance.
3. You'll know who else to bring into the meeting if other support or technical/financial information is important.
4. They'll tend to be on your side. When was the last time a speaker called you and said "What do you really need from this topic?"
5. As a result of #4, participants will know you took time to prepare. Your credibility goes up. So does their willingness to "be there."
Think about it. How would you feel if someone called you and said, “Hey, I’ve been asked to speak to your group about topic x. What’s really important to you?”