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Steve, those two words are vital, not just in presentations but in every communication: whenever we open our mouths to speak or write an email, we should always bear in mind the “so what” our listener or reader will be asking themselves.

Steve Roesler


Good to see you again and also a very good point. I think we could label that as "purposeful speech." Whenever we get ready to communicate, we ought to take enough time to understand the purpose and how best to ensure that our listener arrives at the same place.

Here's to a good week!


Lynn Ferguson-Pinet

The question should be asked for presentation and also for meetings in general. The So What doesn't need to be mind blowing but it does need to be worth the effort that went in to either attending the meeting or the presentation.


Steve Roesler

Hello, Lynn

Indeed. And your insight re: "not mind-blowing" really hits home. It needs to be something valuable for everyone in attendance.


Cowan Anderson

I like your point of note as u mentioned the research can be change as the work goes, more helpful for IT development company, as considering there research going.

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