You'll either be giving, or listening to, a presentation or pitch of some sort this week.
When we speak, our audience has a set of mental scanners with blinking lights waiting for the "So What?" question to finally be answered. Those blinking lights pick up nuggets of wisdom until they add up to, "This is how I can apply that to my life or my work." Make it easy. Tell them the answer to "So what?"
Note: Don't assume that your well-researched facts will automatically add up to the same conclusion you reached. Tell them the conclusion and the application as you see it. The mind abhors a vaccuum. If you leave one, the vaccuum will be filled--be not necessarily with the same "So What?"
Lessson: Orchestrate your presentation outcome by stating it. If you start getting a lot of questions, you've done a good job. Questions mean people are engaged, not upset with your riff.
So here's your mantra for the week: "So what?" When you become the person who answers that, you also become the person who turns theory into practical application. That's adding real value.
Note: My thanks to Barbara from Halliburton in the Great Republic of Texas for picking up a typo in the original second paragraph.