Influential people create compelling images.
But of what?
Of the benefits those around them will gain from the ideas they propose. They take time to let us know what we'll see, hear, and feel. You can do this, too. Take time to choose words that create pictures, sounds, and feelings that will make your ideas connect in different ways all at once.
For example: "Using this plan offers clear benefits that are in total harmony with our goals and will have an impact on customer satisfaction." In one sentence, you've touched the visual, auditory, and feeling senses of your listeners.
It's not about manipulation, it's about communication. The kind that successful leaders carefully craft before stepping into a meeting.